Solutions

By adopting a powerful left and right brain approach, we combine analytical thinking with creativity and innovation to offer the perfect foundation for impactful, creative messaging.

 

As every business is unique, our solutions are tailored to the specific needs of each client, whether you need an A to Z digital marketing makeover, or a particular design, content, analytic or marketing solution.

 

How can we help you?

Analysis

A crucial step in any creative process is critical analysis.

Through our expertise, experience and use of world class analytics tools, we pinpoint key areas of focus to help you meet your business needs. This analysis lays the foundation to effectively build a targeted digital marketing strategy.

Our multifaceted analysis includes:

 

  • Thorough audit of your current marketing efforts

  • Digital properties audit

  • Market and competitor analysis

  • Consumer research

  • Competitor analysis 

  • Audience behaviour analysis

  • Online and social presence identification

  • Digital landscape research

  • SEO Audit 

Find out more about our digital analytics offerings HERE

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Business Plan

Strategy

Impactful results require intentional strategy.    

 

There is no need to resort to guesswork or the “spray and pray approach”, when your marketing strategy can be deliberately designed based on concrete data and tactical planning.    

 

When crafting a customised digital strategy, we draw from key data insights to help you reach the right audience at the right time and place.  

 

Our strategies encompass essential elements, including:

 

  • Communications strategy

  • Audience targeting 

  • Channel planning

  • Content strategy

  • Campaign planning

  • Clear roadmap design

  • Project management planning

  • Budget allocation  

Creation & Implementation

This is the fun part, where the Right Brain takes the lead.

 

The creation and implementation phase consists of various components, all of which tie into the digital strategy to ensure the most effective and impactful results. 

 

We create content to meet a variety of needs, including:

  • Social media posts

  • Blogs and articles 

  • Website design, copy, and content

  • Banner design

  • Video creation

  • Branding: brand identity, logo design, brand messaging, communications 

  • SEO: website optimisations, keyword research, content creation, back linking, internal linking

To bring it all to life, our implementation support offerings include:  

  • Owned channel management: channel setup, website development and management, app development, social media channels, video channels

  • Paid Media: search, display, social media 

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Management & Optimisation

The beauty about marketing today is that it can be optimised in real time, thanks to the data and tools at hand.

 

We believe in the importance of continually monitoring and analysing the performance of marketing activity, and optimising it to ensure you get the most out of your efforts. 

This phase of the process includes:

  • Website analysis and optimisation

  • Paid media reporting

  • Campaign optimisation and AB testing

  • Social channel optimisations

  • New platform identification

  • Communication adaptation 

  • Owned channel maintenance